Our story

QCY - A brand of Dongguan Hele Electronics Co., Ltd., founded in 2009, is committed to creating technology and innovative wireless Bluetooth products for the new generation of young people. QCY brand advocates "creativity and transcendence" and adheres to the brand concept of technology, vitality, focus and creativity to convey to all users, to better stimulate inspiration, constantly innovate and make breakthroughs. Be bold.

In 2013, QCY logged into Tmall for the first time and climbed to the top in the Bluetooth category within 20 days. A year later, it has grown into a famous domestic Internet brand. The marketing network has spread to more than 20 provinces nationwide and more than 30 countries and regions around the world, including North America, Europe, and Southeast Asia. There are 11 national-level distributors in countries such as South Korea, Japan, and Russia, and product export sales are among the highest in the world.

In the first quarter of 2022, QCY ranked 4th in global market share of true wireless Bluetooth earphone brands, making it the world's 4th largest Bluetooth earphone brand.

Our company

Dongguan Hele Electronics Co., Ltd., founded in 2009, is a national high-tech enterprise that integrates research and development, production and sales services, and is dedicated to wireless audio and smart electronic products. Waraku Electronics is driven by user needs and scientific and technological innovation, cultivates the core brand QCY, adheres to the brand orientation of "creativity and transcendence", constantly breaks through, boldly innovates, and develops science, technology, and creative smart technologies. We are focusing on manufacturing electronic products.

The total building area of Heraku Electronics is more than 36,000 square meters, which comprehensively covers a complete industrial chain of modules such as research and development, purchasing, production, quality control, warehousing, logistics and so on. The two production bases are located in Dongguan and Guangxi, respectively, with more than 140 production lines, and the monthly production capacity has reached 3 million units.The cross-border e-commerce subsidiary is located in Shenzhen, focusing on QCY's global market. The sales and R&D headquarters are located in Dongguan Nancheng, and the professional R&D team has more than 150 people, and the company develops specialized ODM and OEM solutions. can be provided.

In November 2021, the Waraku Electronic Wearable Device and Smart Life Hardware Headquarters Project officially broke ground. The project mainly involves the research and development, production and sales of audio and security smart electronic products, with a planned investment of 350 million yuan, a total construction area of over 100,000 square meters, an annual output of 60 million sets, and an annual production value of Reaching 1 billion yuan. Once the project is completed, it will become a modern industrial center that integrates intelligence, automation, research and manufacturing, and will bring more professional and quality services to users around the world.

Research and Development

Our professional research and development team has more than 150 people, covering various fields of ID, structure, electronics, software, acoustics, APP design, etc. Our core technicians have more than 10 years or rich experience in participating in projects of world-famous brands. The team not only stays in close contact with domestic top-notch acoustic science research institutes, but also deeply cooperates with internationally famous companies such as Xiaomi, OPPO, Hammer Technology, etc.

All products have their own intellectual property rights and over 160 patents. In 2016 and 2019, it was selected as a "national high-tech enterprise" by the Guangdong provincial government. Our own brand QCY has won many international design awards such as WTMR World Science and Technology Media Recommendation Award, IDA, IAI, and US MUSE.

OEM&ODM

Waraku Electronics has extensive experience working with major international brands.

Through QCY brand domestic and foreign retail and distribution channels, you can quickly see market changes. We analyze the demand preferences and issues of end consumers around the world and feed back the data. Thereby, we design explosive products with more comfort, beautiful design, hardcore performance experience, and excellent cost performance. We provide integrated OEM and ODM customization plans and services for our customers.

In projects for major customers, all three partner brands were in the top 8 in global wireless headphone market share in 2019.